In today's era of rapid development of the daily chemical industry, the booming e-commerce channels, Internet celebrity economy, and appearance economy, the upgrading and reconstruction of new consumption scenarios, and the changes in new consumption concepts have put forward higher requirements for upstream and downstream enterprises in the daily chemical industry. Under the dual pressure of market competition and changes in consumer demand, how to break through the old model and solve development problems such as weak product innovation capabilities, high procurement and production costs, and difficult channel upgrades are important propositions for small and medium-sized enterprises in the new consumption era.
According to data from the National Bureau of Statistics, in 2023, many economic data in China rebounded and improved. From January to October 2023, the total retail sales of consumer goods reached 38.5 trillion yuan, a year-on-year increase of 6.9%. After a brief period of pressure in 2022, the market size of China's daily necessities and cosmetics categories recovered and entered the growth camp in 2023, with retail sales increasing by 3.5% year-on-year.
However, while the market size is expanding, the daily chemical industry is also facing many challenges. As market competition becomes increasingly fierce, small and medium-sized enterprises with poor R&D capabilities, low production configuration conditions, and weak market expansion capabilities will be eliminated. Without differentiated high-quality explosive products, and without strong R&D technology, marketing team, and financial support, how can small and medium-sized enterprises break through?
Five major combinations, Rihua Cloud empowers the entire industry value chain
Based on the current situation of the daily chemical industry, Liby Technology Group uses the company's nearly 30 years of resources and digital accumulation to create an industrial Internet for the entire industry chain digital empowerment service line - "Rihua Cloud". Through five major breakthrough combinations, Rihua Cloud empowers the operation of information sharing, supply and demand matching, and efficient transactions in the upstream, midstream, and downstream links of the industrial value chain, helping small and medium-sized enterprises break through.
Combination punch one: new product intelligent manufacturing, helping to incubate personalized new products.
Rihua Cloud brings together many manufacturing companies and can carry out flexible production according to corporate needs. Rihua Cloud provides one-stop customized services for daily chemical companies from trend insight, formula development, product planning, raw material procurement, production and processing, quality control, warehousing and distribution, allowing brand owners to share resources and help incubate personalized new products.
Combination punch two: Procurement transactions, realizing one-stop procurement of raw materials and packaging materials.
Rihua Cloud has established a close cooperative relationship with upstream raw material suppliers to provide enterprises with high-quality, low-cost raw materials. At the same time, it provides one-stop digital procurement services for market data, warehousing and distribution, and supply chain finance for large daily chemical industry customers. Through the platform, it can realize rapid matching and trading of raw materials, reduce costs and increase efficiency.
Combination punch three: Digital solutions to achieve professional digital empowerment.
The digital solution services provided by Rihua Cloud cover full-link digital solutions such as supply chain digital products, production and manufacturing management, and marketing and promotion platforms, comprehensively improving the efficiency of industrial collaboration, production and manufacturing, and marketing and promotion.
Combination punch four: Marketing agency operation, in-depth assistance to enterprises to open the market.
Rihua Cloud provides a complete set of marketing planning, online and offline channel distribution, market promotion and digital marketing tools and other full-domain digital marketing services to help enterprises expand the market and quickly expand sales.
Combination punch five: supply chain finance, providing one-stop investment and financing support.
Rihua Cloud provides all-round, multi-level, customized industrial investment and supply chain financing and other financial services. The professional team is deeply engaged in supply chain finance to solve the operational problems of small and medium-sized enterprises such as financing difficulties and high financing costs. The professional team is deeply engaged in supply chain finance to obtain accurately matched financial service support and enhance the risk resistance of small and medium-sized enterprises.
